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To: David & Irene Tucker / Kozell Boren
Re: EYCOM
I am writing with regards to my auto sales company, AZTEC MOTORS, in Southern California.
My family moved from Guatemala in 1985 to Los Angeles. I had always had a dream of owning my own business and being successful. I entered the auto business in the San Fernando area and worked for another company for 4 years. During that time I learned sales, financing and management.
Late in 1996, I had an opportunity to purchase my own lot. The property had previously been an auto sales business; in fact three previous auto sales companies had failed over the years in the same location. I had observed these businesses fail because of poor image, management, and lack of vision.
The first few months I put all of my energy into improving the business image. I painted the exterior, resurfaced the lot, improved the buildings, selected advertising and purchased inventory. In March of 1997, I purchased two of the EYCOM sign units. Your representative contacted us at our business and designed the EYCOM signs on the spot. The signs were delivered in less than a month!
In the initial stages of my business I was spending over $16,000 per month on advertising to help create the image I wanted for my business. Most of the advertising was in print and on-air media. The EYCOM was a fraction of the cost and is one of the best advertising investments I ever could have made. My current sales statistics show that the positive exterior image generates a minimum of 10 new walk in customers per week resulting in 6 additional sales! The sign paid for itself in less than a monthly advertising budget to $4,000 per month.
AZTEC MOTORS was able to utilize the sign design into our new logo, and we use it on polo shirts, key tages, and advertising. The positive growth has given me and my family the ability to open 3 more locations in the last 12 months. We have purchased additional EYCOMS for other locations to help promote our image and sales. Potential customers now LOOK FOR US!
Best Regards,
Melvin Tuchez
President
Aztec Motors