Here is an excerpt from an article taken from the December 2010 issue of Signs of the Times magazine:
Villanova Marketing professor Charles R. "Ray" Taylor presented "On-premise Signs as marketing devices: Measuring the value to the business enterprise in takings cases."More specifically he presented some results of an end-users' poll in a study funded by the inimitable Kozell Boren, founder of Signtronix (Torrance, CA).
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