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| SIGN OPTIONS : SITE ANALYSIS |
Before a business owner puts up a sign, it is extremely important for that owner to make a plan for outdoor signs by evaluating the business and its location in terms of what will serve the site best. The criteria below should be carefully considered before a sign is designed.
1. The type of business you operate. The very first thing you should do before buying a sign is evaluate the signage needs of your business in terms of the goals to be accomplished through signage. In other words, is your business: |
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- The type that needs to "brand" its site in the community, as with a doctor's office or auto repair shop, so that potential customers are aware of your business and think of it first when the need arises?
- A business that frequently advertises price or product specials, such as a grocery or liquor store?
- Or, does your business rely more upon "impulse" stops and/or purchases, such as a freeway gas station, or a discount motel?
These factors are very important in determining the number of messages (or lines of text) you'll need, whether or not a reader-board or an electronic message center is necessary or desirable for your business, and help you determine the overall size of your sign.
2. The type of street (two lane, four lane, one-way, etc.). With more lanes of traffic, any given sign may become less noticeable because of the traffic obstacles, or masking. As a rule, the sign owner should try to compensate for this loss through better sign mounting and/or an increase in the height of the mounted sign.
3. Approximate speed of traffic - the faster the traffic, the larger your sign and its text must be to be readable. It is critical that the text is legible from a sufficient distance to allow drivers to read the sign and safely maneuver through traffic.
4. Obstructions - trees, poles, neighboring buildings, other signs. For any sign to be effective, it must be clearly visible to potential customers. Obstacles such as these should be overcome through mounting style choice, sign placement and the height of the sign as mounted.
5. Business setback off of the street. A normal driver has about a 24-degree cone-of-vision through the windshield as they are driving. It is important that any sign be placed within this cone-of-vision along the roadway in order to be plainly noticeable to passing drivers. As a guideline, try to keep the sign as close to the roadway as possible and the text size large.
6. Topography of the business relative to the street. Adjust the height of your sign's mounting (or select another mounting style) to compensate for any differences in the height of your business site relative to the street. Again, the goal is to make your sign the most visible it can be to passing traffic. |
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