The goal of gyms is to get more people to sign up to be members. The more members, the more revenue. Since gyms are a location-based service, it’s crucial for them to target people in the area, which makes signs the most effective form of advertising. Eighty percent of a your customers live or work within a 5-mile radius and typically drive by the business 3 or 4 times a week.
In order to do attract more customers, owners need to use gym signs that give people incentive to sign up that day. The signage should also reflect the quality of the gym since 68% of customers believe that a business’ signage directly reflects the quality of their services.
To encourage more people to sign up as members of your gym, use digital signage. You can change the message each day, giving you the opportunity to promote membership specials or other offers that would give a sense of urgency to signing up.
Make it clear to customers that you’re located where you are by creating a welcoming storefront with a lighted sign. This type of sign will give your gym advertising 24/7 and show your business in the best light.
Make a statement with a combination of lighted and LED signage. Your gym won’t go unnoticed by all of the potential clients that drive by each day. Up to 75% of new customers indicated they visited the establishment because of their Signtronix sign.
Our Signs are an Affordable and Worthwhile Investment for Gym Owners