Because people don’t typically make an unplanned stop at an optometrist, the goal of optometrist signs is to attract new customers. In order to have a healthy flow of new customers enrolling for eye care at your practice, you need the right advertising. As a location based service business, 80% of your customers live or work within a 5-mile radius of your location, and typically drive by 4 times a week. Make the most out of that potential by using the right optometrist signs.
Optometrist need to be vibrant so people are aware that your business exists. They should also reflect the quality of the your services since 68% of customers believe that a business’ signage directly reflects the quality of their services.
Because your business wants to attract new customers, you can use LED signs to deliver personal messages to members in the community, such as, “Happy Holidays! Enjoy 30% off for all new customers this month!” This will help develop a connection between your business and future customers. You can also highlight products or services you offer, making people aware of your vast array of offerings.
Make it clear to customers that you’re located where you are by creating a prominent advertisement with a lighted sign. This type of sign can be seen day or night. You should also use visuals on this type of sign to represent the type of business you run, which will make it easier for them to recall in the future when they’re in need of your services.
The best way for optometrists to achieve both goals of making it clear where they are located and highlighting attracting new customers with personal messages, is to combine a lighted sign with LED signage.
Our Signs are an Affordable and Worthwhile Investment for Optometrists