Interacting with your customers has become much easier in the past decade thanks to tools such as Twitter, Facebook, Yelp!, Google Reviews, and other online mediums. However, this doesn’t mean that other forms of advertising have gone by the wayside. Print media and television are still some of the largest markets available, but there is just more territory to cover now with the emergence of online advertising. All things considered, one of the oldest means of advertising still being used by businesses around the world is the sign. It may seem rudimentary in practice, but the impacts of signs are far reaching and have been proven to benefit business owners.
Examples of Businesses That Can Use LED Signs
It doesn’t matter if you’re starting up a new business, replacing management at an older one, or just looking for a new way to get the word out about your services, LED signs in particular can have a major impact on how people see you. Studies have shown that 8 out of 10 small business owners who install outdoor digital signage see an increase in sales. This isn’t just for retail stores or real estate agents either. If you own a small business, you can utilize well constructed LED signs to boost your reputation, your location, and eventually your sales.
One of the best benefits of using LED signs is that they communicate whatever information is most important to you at any given point. Some days, you might just have your restaurant name and logo on display, but there is certainly some fun to be had as a restaurant owner with LED signs. Firstly, if you have daily, weekly, or weekend specials that you want people to know about, use your LED sign to convey that information. It can change when needed to this means it’s a great chance to highlight any special events you have going on as well. Create a sense of curiosity and fun surrounding your restaurant and this will encourage more people to visit.
Very similar to restaurants, retail stores need to take advantage of changing trends throughout the course of the year. Sales are a great way to get customers in the door to help you move product out the door. Being able to clear inventory space for the newest items of clothing or that ‘must own’ product ensures that you’re staying relevant to customers, both old and new. Use those LED signs to promote the sale leading up to the event, and then go full on throughout the sales event. This helps capture those elusive customers that might not follow your brand online.
It’s safe to assume that people looking for a car wash are sometimes doing so literally in their car driving around. This makes the impact of an LED sign much more prevalent. Rather than missing out on those potential customers, make sure you highlight the cost of different car wash packages you offer on the LED sign, and create immediate engagement. If you don’t have an LED sign, those people driving by are going to find the next available car wash, even if yours offers better quality and service.