Doing Research on a Laptop and in Books on Digital Signage 4-17

Custom Signs: An Overview of the Ordering Process

An Overview of the Process of Ordering Custom Signs

Custom signs are among the most effective forms of marketing and advertising. The first and most powerful reason is that you only have to invest time and money into a sign one time—unlike other forms of advertising. Plus, no matter where you are in the world and what type of business you run, a sign has the power to make a positive impact on your business.

If you’ve had the same sign for years and years or you’ve never ordered a sign before, the process might seem overwhelming at first. But it doesn’t have to be! To help you understand what to expect, here’s a simple guide to the process of ordering custom signs.

1. Research sign companies and choose one to work with for your custom signs.

Once you’ve decided that you’re in need of a new sign for your business, you’ll want to start researching sign companies in your area. To ensure that you have the best experience and get a quality final product, look for a sign company that has been around for a while. Ask if you can see examples of their work and if they can provide you with testimonials or case studies—before you make your decision.

2. Discuss your future marketing and advertising goals.

Your sign company can help you choose the right type of sign for your business, but they’ll first want to know what you hope to accomplish with your signage. Maybe your goal is to increase the amount of new business walking through your doors. Maybe you want to increase the sales of an underused service you offer. Maybe you just want to better communicate with your consumers. Whatever your goals are, there’s a certain type of sign that can help you achieve them. Your sign representative can help you narrow down your options.

3. Go over the various options for types of custom signs and choose the best one.

When it comes to your sign choices, two of the major decisions you’ll have to make are whether you want outdoor signs or indoor signs and whether you want plastic or digital signs. Each type of sign can help you achieve a specific goal and can be very effective on its own. However, combining two types of signs can help you make the biggest visual impact.

4. Come up with a design for your sign face or LED display.

Once you’ve picked out the right type of sign, you can get started on the design. For some of you, this step will be fun and exciting. For others, you might be cringing at the idea of having to design something creative. If this applies to you, a sign designer at your sign company can help you create a one-of-a-kind graphic that will represent your brand and help support your business goals.

5. Finalize the design and send it off to be constructed.

After your design is considered perfect and ready to go, it’ll be sent off to the manufacturing facility to be constructed to your specifications. Your sign company should be using high-quality materials and processes to ensure that your sign looks great and lasts for years to come.

6. Receive your custom sign, install it, and watch as it brings you more business!

Congratulations! Your sign is complete. Now it’ll get shipped to you, where you can install it in a strategic place to support your goals. Then, all that’s left to do is sit back and let your sign  do all the work for you. With no maintenance required on your part, you’ll get to enjoy 24/7 marketing and advertising!


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