Why Do National Retailers Use LED Display Signs?
I came across this flyer we created a few years back and wanted to share it with you.
Many national retailers do use LED changeable message signs, and for very good reason. They know the investment of a single sign will bring revenue many times the cost of the sign over the years. Let’s look at the simple answers on the flyer itself:
- Improve visibility and presence
- Increase customer traffic
- Create many more impulse buys
- Increase revenue and profits
True, true, true and very true. But there’s much more to these signs that meets the eye.
LED message displays are 100% pure marketing gold. A business owner with this sign can literally communicate dozens of messages to their potential customers every day. Do you want to have a one hour sale? Done! Do you have a new product that just came in that you want everyone to know about? Done! Have a big blowout sale coming up soon? The LED display can communicate that in a matter of minutes for as long as you like!
But what about building trust and relationships over time with your LED display? A smart business owner will utilize this message sign by warmly greeting potential customers, making community announcements, or wishing their current customers a happy birthday or any other life celebration.
Creating customer traffic and impulse buys is what an LED message display does the best. If people don’t know about a product or service you carry – they will never know to come into your business.
The other day I myself was driving through town and I was about to drive by a business that I’ve driven by for years. But something changed… this business had a new LED message display in front. And on that sign they displayed a product that I love and haven’t had in some time. So instead of driving right by like I have over 1,000 times before, I stopped in and became a paying customer.
The value of LED message signs can’t be emphasized enough. The cost/benefit ratio is truly impressive with these marketing gurus.