5-1 Brand Strategy Using Business Signs

Types of Advertising: Signs vs. Flyers

Why Signs Are More Effective Than Flyers

If you own a business, you’ve surely thought about the different forms of marketing and advertising available to you. From creating commercials and radio ads, to investing in online advertising, to printing flyers, there are so many different ways to get the word out to the public about your business. One particular method of marketing and advertising remains one of the most effective: custom signs. Find out how this method compares to another popular form of advertising: flyers.

1. You only have to pay for signs one time.

As far as successful marketing and advertising goes, you want to implement something that will give you the highest return on your investment. Most forms of advertising require hefty commitments of your time, money, and other resources. Flyers are not exempt from this; you may be spending time designing each flyer and exhausting financial resources to print out enough to get the word out. Signs, on the other hand, only require a one-time investment, and then they’ll effortlessly work on your behalf every day.

2. Signs are better for the environment than flyers.

If you’re looking for ways to become a more eco-friendly business, you may want to reconsider your marketing and advertising strategies. By relying on flyers to market your business, you’re wasting paper and ink that will likely be tossed in the trash most of the time. Signs can provide you with just as much exposure without the threat of damage to the environment.

3. Signs demand your attention, while flyers can be tossed out.

When someone is driving or walking by your business, a well-designed and well-lit sign in a prominent place is going to demand their attention. Even if they don’t stop in, the sign will have caught their attention and hopefully made a lasting impression. Flyers, on the other hand, are so easily ignored. People can choose not to read them, toss them out, or crumple them up and throw them in a place where they’ll be left and ignored. Don’t let your business be ignored by choosing to invest in signs instead!

4. Signs provide you with consistent advertising, 24/7.

Flyers can be effective in some cases, but they are inconsistent. Someone has to be in the right place at the right time to be persuaded by the flyer. With signs, there really is no right place or right time. Your sign will be exposing your business to the public 24/7. Plus, if it’s large enough and displayed properly, your sign can capture the attention of people much farther away. You won’t get that from a flyer, which has to be read up close.

5. Signs do the work for you, while flyers have to be passed out.

You have more important things to do than waste your time and energy on your marketing and advertising efforts. Instead of passing out flyers for hours, you could be sitting back and letting your outdoor sign do all the work for you. A sign can be like your best employee, spreading the word about who you are and what you do without you having to push it in the right direction.


Leave a Reply