Why Brand Consistency is So Important for Your Business
Brand consistency is the practice of presenting one clearly defined image to the public. The most successful businesses are the ones that clearly define who they are and present that in a consistent manner to the public. A business with brand consistency has a clear message, one logo, a set color scheme, and an identity—and all of these aspects are weaved throughout their daily operations and marketing efforts.
For example, a car wash with brand consistency would use the same logo on their business signs, their business cards, their receipts, their website, and more. They would use the same color scheme on all of their materials, the same language, and the same slogan.
But above all, brand consistency helps you do three things well: establish your brand identity, build credibility among consumers, and stand out from your competitors. Learn more about how each of these works below.
1. Brand consistency lets you tell the world who your business is.
Today, so many consumers choose to give brands their business because of who they are—not what they’re selling. It’s your job to clearly define who your business is and why. If you have brand consistency, you’ll have made it clear who you are, what you have to offer, and why you deserve someone’s business. No one will have to guess whether you’re the brand for them or not because you will have already made that clear from the first impression.
2. Brand consistency will help you build credibility among consumers.
Huge brands like Walmart and McDonald’s perform so well among consumers because they are instantly recognizable. Whenever you see the yellow spark or the golden arches, you know you already love and trust what’s being offered. How does that happen? It’s all the result of successful brand consistency.
You may not be a huge brand like these just yet, but you can still earn that level of recognition among consumers. By creating one unique logo and presenting that to the public, you’ll be able to become just as credible and recognizable.
3. Brand consistency will help you stand out from your competitors.
Brand consistency gives you the opportunity to stand out from your competitors in your industry and community—in the best way possible. You’ve already established your identity and become recognizable, and now you’re able to do something different and unique. Whether what sets you apart is your logo, your slogan, or something else, brand consistency will help you appeal to the most consumers.
Consistent Branding and Your Business Signs
As a business owner, the best thing you can do for your future is to create consistent branding across all of your marketing and advertising efforts. Through custom indoor signs and outdoor signs, you can easily show the public who you are and what sets you apart. Learn about each of the different types of business signs below and contact us to get a quote on new signs for your business.