National Survey Shows – Storefront Signage is the Best Marketing Tool

More news about the importance of storefront signage has been released recently. In an article in the Houston Chronicle, Chris Joseph stated, “If you operate or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. According to, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.” Chambers of Commerce and other small business associations are more and more understanding the importance of having good signage in front of your business.  Not only will good signage promote impulse buy activity, but they also create that “top of mind awareness” for future purchases. In addition, Chris states, “Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.” This is what we’ve been saying for over 50 years now.  A sign needs to have a simple “read” with a nice graphic or logo to reinforce the business name and product or service offering. What about the cost/benefit of the sign?  What does a sign cost compared to other forms of marketing and media for small businesses? “For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.” said Joseph. To read more about the value of storefront signs for a business, please read this article on the survey we conducted:

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