Comparing the Different Types of Business Signs
Your Different Options for Business Signs
As a business owner, you probably understand the positive effect that a good sign can have on your business. A business sign can serve as a powerful marketing and advertising tool—if designed, constructed, and displayed properly. While each of these factors is important, one of the most significant choices you’ll have to make is which type of sign will be the best fit for your business. Whether it’s a choice between indoor and outdoor or plastic versus digital, the type of sign you choose can make a huge impact on your brand. Here’s a brief guide to the different types of business signs to help you decide which one will help you achieve your business goals.
Indoor vs. Outdoor Business Signs
Before you even choose a design for your sign, you’ll want to consider whether you’ll be displaying your sign indoors or outdoors. Though they can look very similar, indoor signs and outdoor signs can help you accomplish different goals. Outdoor signs are designed to help you stand out in your community and appeal to the highest number of consumers. If your goal is to increase your business and capture the attention of more people driving or walking by, outdoor signs are likely in your best interest. Indoor signs, on the other hand, are most-often designed to appeal to repeat customers or those walking by your storefront. These can be displayed in windows to draw consumers into your door or in a prominent location within your store to advertise a sale or special.
Plastic Lighted vs. Digital Electronic Business Signs
Once you’ve decided on either an indoor sign or an outdoor sign, your next step is choosing between plastic lighted and digital electronic signs. Each type of sign has its benefits over the other, and the right one for you will depend on your business goals. Plastic lighted signs are ideal for letting the general public know exactly who you are as a brand. Lighted by high-quality fluorescent lighting and made from virtually-indestructible polycarbonate materials, plastic signs let you display your logo, business name, and any important text to your consumers. Digital electronic signs, on the other hand, let you communicate different messages to your consumers as often as you’d like. Whether you’d like to advertise daily specials, wish your consumers a happy holiday, or promote a new product, digital electronic signs let you do any of the above.
Combination Business Signs
While each of the different types of signs is powerful on its own, you can make the biggest visual impact on your consumers by combining two or more signs. Whether it’s an indoor and an outdoor sign or a plastic lighted sign with an LED message center below it, the possibilities are nearly endless. Feel free to experiment with different combinations of signs to come up with what works best for your business goals. Your sign representative would be happy to discuss your options and help you design the ideal sign combination to meet your needs.
