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Custom Signs: Text vs. Graphics

Choosing the Right Content for Your Custom Signs

When it comes time to design your new custom sign, you’re probably going to toss around a few ideas as far as what the finished product should look like. As you’re deciding, you may be considering using text content, graphics, or a combination of both. Each one of these can help you achieve a different goal, and each has its unique benefits and downsides.

So how do you choose whether to display text or graphics on your sign? This topic can apply to both plastic and digital signs, but it’s more relevant for plastic signs. This is because plastic lighted signs require a bigger commitment than digital electronic signs, which can be changed/updated whenever you please. Plastic signs, though their panels can be changed out, are more permanent and require more thought upfront.

Here are some of the benefits of using each type of content on your business’s custom signs.

Benefits of Using Text Content Only

There are a few types of learning styles in this world, one of which includes people who learn best by reading. For these people, signs with just text on them are just what they’re looking for.

Your sign could feature your business’s name, your slogan, and/or a few words describing the products/services you offer. Many of your consumers will be able to get the information they need in the way that appeals to them best.

Benefits of Using Graphics Only

While text can be effective on a business sign, it doesn’t work for everyone. Our brains take longer to process text than images, which is not always good for our short attention spans.

Graphics, on the other hand, are often more eye-catching, easier to process, and visually appealing than text. For visual learners, people driving by your establishment, and those in a hurry, seeing an image of what they’re looking for is much more effective than words on a board.

Benefits of Combining Text and Graphics

Given the above information, it’s easy to tell that a sign combining both text and graphics is going to appeal to the most consumers. Even those who learn best through text enjoy some visual cues—which is why a logo or small graphic relative to your business/industry can be extremely helpful. And those who learn best visually can appreciate knowing the name of your business or a couple of words describing your specific services.

By combining text and graphics, you’ll be able to increase your reach and get the attention of more consumers in your area. With a combination of elements, your sign will make the biggest visual impact, help you with creating a positive brand image, and stand out among poorly-designed signs near you.

Custom Signs for Any Industry

No matter what industry you’re in or where your business is located, you can benefit from a well-designed business sign. Learn more about the different types of custom signs below. Contact us to get a quote on a sign for your business!


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