Business Owner Smiling With Customer Who Noticed Her Business Sign

Top 5 Reasons to Upgrade Your Business Signs

What New Business Signs Can Do for Your Company

Whether you’re a brand new business or you’ve been established for years, one thing’s for sure: you need a sign in front of your business. Even if you have existing signage, it may be time to reevaluate how you’re displaying your brand to the public. Here are the top 5 reasons to upgrade your business signs.

1. Business signs let you make the best first impression on consumers.

Running a business is a lot like speed dating. In speed dating, you have just a few seconds to pique a potential mate’s interest when they approach your table. Knowing this, you’d take your time to look your best before heading to a speed dating event. Likewise, you only have a few seconds to catch a consumer’s attention as a business. If a potential customer is driving past your parking lot or strolling by your storefront, your signage could be the deciding factor of whether they decide to walk in your door. An aesthetically-pleasing, professional sign will help you make the best first impression and attract more customers.

2. Business signs are the most cost-effective form of marketing and advertising.

Sure, you could spend your marketing and advertising budget on print advertising, TV or radio commercials, or Internet advertising. While each of these can be effective, one form of marketing and advertising can make the biggest effect on your everyday business: the sign. The difference is that the time and money you’ll spend on a sign is only a one-time expense. After a few weeks or month, your sign will pay for itself—and you’ll get to continue to reap the benefits for years to come!

3. Custom business signs can provide you with consistent branding.

The most successful, memorable businesses of all shapes and sizes have one thing in common: consistent branding. They know who they are and how to effectively show that to their consumers. If your current business sign doesn’t display your up-to-date logo or doesn’t match the rest of your branding, it’s not going to be very effective. A well-designed, quality-constructed, and strategically-placed sign can help you improve your business’s brand and grab the attention of new customers.

4. Well-made business signs help make your business memorable.

When it comes to doing more business, you want to attract new customers, but you also want to increase your repeat business. To do this, you can’t just make a great first impression; you have to make a lasting impression. You have to be memorable. Fortunately, a custom-made sign is a great way to make sure that anyone walking by or driving by your establishment notices your sign and remembers it the next time they need your product/service.

5. New business signs can help you drastically increase your profits.

What’s the number one goal of any business—no matter the industry you’re in? To make more money! When you have an effective marketing and advertising tool capturing the attention of passersby 24/7, you’re essentially guaranteed to make more money. Your sign will be like your hardest-working employee—and best of all, one you only have to pay once! Learn more about your options for indoor and outdoor signs below!


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