Considering an Electronic Sign for Your Business?
There are many advantages that you get by having an electronic sign in the front of your business. In fact, the effects of electronic signage have been studied to the point where we can actually pinpoint why they’re a more effective option for signage. Want to know the advantages associated with having electronic signage for your business? Here are four reasons why electronic signage is the best option for advertising your business, and why normal signage can’t get the job done quite as effectively.
1. Electricity Means Light
This is one of the most obvious reasons, but it actually goes deeper than most people might think. Because electronic signs are lit, they can be seen at night, but the important thing is that the light that they are emitting is a special kind that stimulates the brain called blue light. It’s the same kind of light that your TV emits or your computer screen. Have you ever noticed that it’s a little bit harder to fall asleep after you have spent some time working on your computer or watching TV? That’s because blue light has a stimulating effect on your nervous system, meaning that it perks you up a little bit. Though minimal, the effect of electronic signage is biological, perks your customers up, releases chemicals in their brain, and may make it so they’re more likely to patronize your business. This is one of the reasons that businesses all over the world are shifting more towards custom electronic signage in order to do more business.
This is something that a normal business sign will never be able to do: animate it’s content to engage the consumer. When people are watching TV, they are drawn to the screen because the picture actually moves, whereas normal signs stay completely stagnant. You can utilize this propensity for people to look at screens that move by installing an electronic sign in your business. Not only will that help you to drive more foot traffic, it also makes you look more like a modern businesses, improving the effectiveness of your advertising substantially.
3. Endless Customization
One of the best things about electronic signs, is that the information on most types are customizable with the press of a button. If you have an LED sign for your business, you can communicate a new message about your business every day of the week, making it substantially easier to communicate from the street, whereas signs that aren’t electronic need to be replaced every time you want to communicate a new message.
Get an Electronic Sign for Your Business
It’s time to bring your business into the twenty first century. The only way that you can effectively do that is to utilize all that technology has to offer. Don’t be the last business on the block to have an electronic sign. Invest in one today to get a sign that has engaging light, animation, and endless customization, so that you can drive more foot traffic and make more sales for your business.