Advertising your business isn’t just a one medium mission anymore. In the past, you could simply promote your company through the yellow pages or a newspaper ad, and know that people looking for a specific service could just search for you that way. Nowadays, there are so many businesses that catching the attention of a customer isn’t easy. Not only that, but even if you catch their attention, there’s no guarantee that they’ll utilize your services. Besides incorporating technology and digital promotions into your business plan, you also need to make sure you have a solid, well-made sign outside your location.
Which Custom Signs Are Best?
Signs may seem outdated, but they are still incredibly impactful to helping your business. Over half of consumers say that a lack of signage outside of a location will deter them from even entering a particular establishing. You could be losing half of your potential customers simply because you haven’t taken the time to make a solid investment in signage. There are a few different options out there for custom signs, so make sure you choose one that fits your particular situation best.
Indoor & Outdoor Signs
Debating between an outdoor or an indoor sign might seem like a matter of preference, but there are different benefits to which one you end up choosing. Firstly, if you’re new to the area, you want to make sure that locals know that you’re around. Studies show that over 80% of any small business’ clients actually live or work within a 5-mile radius of the establishment, and pass by 3-4 times a week. Outdoor custom signs are a great way to let people know you’re in the area and open for business.
Indoor signs can serve just as valuable a service, even though they might not be as flashy or prevalent as outdoor custom signs. When people enter your establishment, you ultimately want them to become consumers, whether it’s enjoying a meal, purchasing a product, or employing your services. Indoor custom signs can help you achieve this objective, since approximately one out of every two impulse purchases are made as a result of signage directing them to the point of purchase.
Plastic, LED, and Lighted Signs
Choosing between these different signs comes down to a few different factors, including the purpose of the sign, where you want it placed, and of course, budget. Not every small business has the same capital to spend, so you want to invest in a sign that works for you at the time. Making the case for LED signs is quite easy, since over 80% of business owners who install one of them noticed an increase in sales at their establishment. When it comes to a simpler but just as impactful plastic or lighted sign, they’re built to last. Usually made from a nearly indestructible polycarbonate material, these signs will represent your business proudly for years to come.
Let Signtronix Become a Part of Your Growing Business
With nearly 60 years of experience helping small business owners like yourself, our team at Signtronix understands just how valuable a sign can be. We want to work with you in order to deliver the most ideal custom sign for your location, and ensure that you’re getting found by people who will ultimately convert into customers.