6-3 Designing a Custom Sign on a Computer

The Best Digital Signage Features for Businesses

Digital Signage Features Will that Enhance Your Business

Digital signage has many advantages for business owners. The right indoor sign or outdoor sign can make a large impact on the revenue of a company. See why digital signage has the best features for small business and how you can implement it at your establishment.

Cost-Effective Advertising Strategy

Digital signage delivers the best return on investment. The cost per thousand impressions is less than other forms of advertising, such as newspaper, radio, television, and online. A single investment in a digital sign will provide you with a day-after-day advertisement for years to come. You can guarantee your digital signage will be see by your potential customers—the people who are driving by your business every day.  

Ability to Implement Multiple Advertising Campaigns

One of the most useful advantages of digital signage is the ability to change the messaging as often as you’d like. This allows you to promote specials or discounts, send messages to the community, or change your call to action at any moment. You can even schedule changes to occur at different times of the day, so you don’t have to think about updating your sign daily. This improves the cost-effectiveness of your sign because you won’t have to buy new signage when you want to feature new promotions or when you update the look of your business. For the eco-conscious, digital signage uses low energy and it reduces waste created from the constant updating of paper or vinyl signage.

Benefits of 24/7 Advertising

You don’t want your potential customers ever to pass by your business without knowing you’re there. Digital signage ensures your business gets seen, even after the sun sets. No matter what industry you’re in, having your sign seen by people driving home from work at night or enjoying a night out is extremely important. It’s even more crucial if you own a business that thrives at night, such as a restaurant or bar. Make sure your signage is getting seen by the most eyes possible.

User-Friendly Technology

A concern some small business owners may have is the difficulty of the technology associated with digital signage. Fortunately, modern software has made the programs very simple for people to understand and use. In fact, 90% of people say that they had no problem figuring out how to to the technology, but there are also software training webinars to help you if you need it.

Direct Consumers to Specific Products or Services

Whether you use an indoor or outdoor digital display, you can boost sales of a specific product or service by advertising it on your digital signage. This method is especially useful inside of your establishment, because you already have customers in your store looking to spend money. You can persuade them to spend more by using an eye-catching digital sign to attract them to an area of your store and foster impulse purchases.

Grab Attention of Potential Consumers

You want your sign to make a lasting impact on everyone that passes by your establishment. With digital signage, people’s attention will automatically gravitate towards your signage. The right imagery and text will make it easy for them to remember your business or even convince them to stop the moment they see your sign.


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