Why Custom Signs Trump Radio Advertising
As a business, you’ve probably thought about different ways to market and advertise your products/services effectively. From using the Internet, to creating commercials, to printing flyers, there are plenty of ways to get the word out about your business. But one particular method of marketing and advertising stands out among the rest: custom signs. Learn how these compare to another popular form of advertising: radio ads.
1. Signs only require a one-time investment.
When it comes to marketing and advertising, you’re typically going to have to invest your time, your money, or both. A custom sign requires only a one-time investment of your time and money—and then you don’t have to think about it again. While the initial cost of a sign might be more than the cost of a single radio ad, you won’t ever have to pay again after the first purchase. With radio advertisements, you’ll have to pay per each spot, which can really add up over time. Plus, you’ll likely have to invest time and resources into developing different, more creative advertisements each time.
2. Signs demand your attention; radio ads can be easily ignored.
When you’re driving down the street and a large, bright sign is in your horizon, you can’t help but look in its direction. When you’re driving down the road and a radio advertisement comes on, on the other hand, you can change the station, plug in your phone to play your own music, or just simply ignore it. And that’s if you happen to be listening to the radio at all. With satellite stations, bluetooth technology, and built-in USB ports available, you may not ever expose yourself to radio ads.
3. Radio advertising doesn’t provide you with any visuals; signs are all visual.
Consumers love being able to visualize a product or service. They love vibrant colors, high-definition images, and videos. Full-color LED signs let you give the public what they want and sell to them by appealing to their visual senses. Radio advertising forces the listener to create their own picture of your product or service—which may not be the picture you want them to have. The phrase “a picture is worth 1000 words” may be a cliché, but it rings true.
4. Radio advertising is short and infrequent; signs are 24/7.
When you invest in radio advertising, you’re paying for your message to be heard for a few seconds or a minute during the day. This means you’re only going to reach those who happen to be tuned into the right radio station at the right moment. Signs, on the other hand, never go away. They provide you with consistent advertising, 24/7. Anyone passing by your business will see your sign and message without you having to put in any effort at all.
Design the perfect custom signs for effortless marketing and advertising. Click below to learn more about your different options for signage and contact us with any questions.