The Importance of Choosing the Right Color for Your Signs
In a previous blog, we talked about color psychology and how to choose the right colors for your business sign. Different colors have the ability to affect how we feel and make decisions without even realizing it—having profound effects on consumers through our marketing efforts.
To start the conversation on colors and signs, we went over some of the most frequently-used sign colors and how to use them effectively. But because not every business wants to use black, white, or primary colors, we’re continuing the conversation to include a few more options. Here’s another brief guide to some of the additional colors you can consider for your business signs.
1. Green signs evoke feelings of freedom, tranquility, and nature.
Because the color green is found so abundantly in nature and green is the term used to describe anything eco-friendly, it’s no surprise that green signs are associated with feelings of freshness, freedom, nature, and tranquility. If your business is a restaurant that wants to highlight your fresh ingredients or a car wash that uses recycled water, green may be one of your best colors.
2. Purple signs inspire creativity and imply depth or wealth.
A more unconventional color for signage, the color purple can be associated with creativity and originality—perfect for unconventional, artistic, or fun brands. On the contrast, purple is also often associated with wealth, respect, prestige, or depth. Higher-end businesses and those who want to add a little mystery around their brands can utilize purple to their advantage.
3. Pink signs can be calming, romantic, and feminine.
Though it’s not always the case, pink is most often used to market to women and girls. This is because the color pink is considered a feminine color and has long been used to distinguish products for females from the male counterparts. The color pink can also evoke calming or romantic feelings, which is why it can be effective in other circumstances as well.
4. Orange signs are friendly, confident, but sometimes aggressive.
When used effectively—especially as an accent color—the color orange can imply warmth, optimism, and confidence. Because orange is such a bold color, however, it can sometimes be seen as a little more aggressive than other colors. It’s great at capturing the attention of consumers, but it’s not always for the right reasons. If you’re going to use this color, make sure that your sign is well designed and has a positive tone to it.
5. Gray signs can be seen as practical, mature, and balanced.
Because it’s on the cool end of the color spectrum, gray is often a safe bet when it comes to business signage. Not as flashy as some of the other colors, you don’t risk offending anyone or unintentionally sending the wrong message. The downside of gray, however, is that when it is overused, it can be associated with tiredness and dullness—causing it to be overlooked in favor of the more exciting. You can avoid this by choosing a “pop” color to incorporate into your gray sign!