How to Know When to Update your Business Signs
Upgrade Your Business Signs to Attract More Customers
Business signs are one of the most important aspects of your local marketing strategy. They can positively or negatively impact your day-to-day business, depending on if you keep them updated or not. To ensure your business signs are working to attract customers, rather than deter them, it’s important for business owners to recognize when it’s time to upgrade.
There are a few situations when business need to consider updating their business signs.
Your Business Signs are Worn, Broken, or Vandalized
One of the most obvious reasons for business to update their signage is if the signs are worn, broken, or vandalized. Your business signs are a direct representation of your products and services, so you want to make sure they are showcasing your business in the best light. In this scenario, you have the option of digital or plastic-lighted signs.
Your Signage is Inaccurate
If you’ve had your business signs for many years, you may have outdated information on your signage. Your phone number could be different, or maybe now you have an email address you’d like to share. You can order panel replacements for a more affordable way to update your signage. If this has happened to you and you’re worried about a new sign eventually becoming outdated, invest in digital signs. They have the ability to display just text or full video, and you’ll be able to update them as frequently as you’d like. This way, no matter how often your business information changes, you can keep it up-to-date without constantly ordering new signs.
You Want to Boost Sales
If you’re looking for an effective way to boost sales, digital signage is the way to go. Update your signs to LED signs and notice a difference. Studies show that digital signs are more eye-catching and easier for customers to recall, so you’ll notice an increase in traffic within days of installing new signage. In the digital age, it’s important to having the most up-to-date technology that successfully advertises to your potential customers.
If you’ve rebranded your business, by changing your business name, colors, logo, or any other visual components, your business signs need to reflect this. It ensures that your business is being presented to customers in a consistent way, otherwise they may get confused or you could be failing to portray your business as best as possible.
Businesses on Your Street Use Digital Signage
If other businesses on your street have upgraded to using LED signs, you need to make sure your signs are seen. If you have visually-appealing plastic-lighted signs, you may just want to add on a tri-color LED sign to enhance the effectiveness. The digital sign will grab the attention of more people and let you promote different products or services as often as you’d like. If you need all new business signs, choose digital signage because it’ll give you the ability to update your signage as frequently as you’d like, so you never have to worry about your signs displaying old information or visuals.