Is Your Outdoor Sign Communicating a Unique Branding Message?
It’s important to take pride in how the front of your business looks. It’s even more important that you’re communicating a unique branding message to the potential customers around you. Outdoor signs have a an opportunity that almost no other form of advertising has: it literally sits in front of your business all day beckoning people to come inside. A great outdoor sign will drive foot traffic in a way that no other form of advertising can. Are you getting the kind of foot traffic that you want through the front door of your business? Here’s how a great outdoor sign will drive sales.
How They Beckon
When you’re trying to drive sales, the first order of business is getting the potential customers through the front door. In order to do that, you need to communicate to people walking by what’s unique about your business, essentially setting yourself apart from the other businesses that they walk past every day. What is it about your sign that makes a potential customer say “of all of the businesses that I’ve walked past today, I’m going to enter this one”? The truth of the matter is that consumers have hundreds of opportunities per week to walk into businesses that they simply don’t bother with. That’s why setting yourself apart is one of the most important parts of any business. Your outdoor sign should be communicating a unique branding message that you can be proud of so customers choose to enter your business as opposed to the rest of the fold.
Why You Need to Rebrand
Your outdoor sign is the salesperson that’s working twenty four hours a day to bring customers inside of the business and convert sales. Like with any salesperson, you need to give them the tools that they need so that the both of you can succeed. When you’re working with a salesperson, you’re giving them the pieces of rhetoric that they need to show potential customers what sets your business apart. An outdoor sign is no different. It should be communicating rhetoric and design that entices people through the front door in the same way that a salesperson does. Think of every time someone looks at your sign as a cold call. Although conversion rates on cold calls are typically low, the better the salesperson, the greater the conversion rate on those cold calls is. An outdoor sign basically is the same: the conversion rate is low, but the better the sign is, the more people walking by you’re going to end up converting into customers.
Outdoor Signs Matter For Your Business
When you’re running a business, you need to make the best of the branding opportunity that the front of it provides. It’s important for you to work with an experienced sign company with great designers to make sure that you’re driving the most foot traffic inside of your business with your outdoor sign. Are you getting the kind of foot traffic that you want for your business? If not, it’s time to invest in a brand new outdoor sign for your business.