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Your Guide to the Different Types of Business Signs

A Brief Overview of the Types of Business Signs

Signs are extremely effective marketing and advertising tools for businesses of all sizes in all types of industries. When you have the right message (image + text), the right type of sign, and the right location, your business sign can help you make a significant impact on your community and your business goals.

When it comes to choosing the right sign for your business, you’ll want to consider the different types of both indoor signs and outdoor signs to see what will work best for you. Here’s an overview of each of the different categories of business signs to help you make a decision for your brand.

Indoor Signs

Indoor signs can be displayed either in your storefront window or on a wall within your establishment. Most often, these signs are designed to appeal to consumers who have already made the decision to visit your business—although, they can still help you attract passersby in your area as well!

Outdoor Signs

Outdoor signs are an ideal way to draw attention to your business and tell the world who you are. You can display your business name, logo, slogan, and/or an image to accurately represent your business. People driving or walking by your business will be able to see your sign and will be more inclined to stop by your establishment.

Plastic Lighted Signs

Plastic lighted signs can be used indoors and outdoors, depending on your business goals. These signs are designed to last for years and years, helping you with consistent branding and drawing more consumers toward your business.

Digital Electronic Signs

Like plastic lighted signs, digital electronic signs can be used both indoors and outdoors. These signs are programmable through computer software and can be updated whenever you like—with graphics, text, videos, and more—to help you captivate consumers and increase your business.

Combination Signs

For businesses that want the best of both worlds, you can choose to combine a plastic lighted sign with a digital electronic sign in order to make a powerful visual impact. Many businesses display their logo on a plastic lighted sign and utilize their digital electronic sign to advertise sales, send custom messages to their consumers, and stand out from other businesses nearby.

Custom Signs for Any Industry

It doesn’t matter the size of your business, where you’re located, or what industry you’re in; custom signage can help you make a positive impact on your day-to-day business. Whether it’s indoor or outdoor signage, plastic or digital—you can help show your community who you are and why you deserve their business with your signage.

Contact us to get a quote on a custom sign for your business. We’ll help you analyze your current signs and help you choose the right type of sign based on your business goals for the future. Our sign designers can even help you create the perfect image, logo, text, or combination of the three to place on your sign. For more details on the various types of signs we offer and to see images of our past work, click below.


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