Are Indoor or Outdoor Signs Best for Your Business?
In our previous blog post, we talked about one of the most important decisions you’ll have to make when choosing a sign for your business: whether you should choose plastic or LED signs. While that’s certainly an important decision, there are a few more factors to consider when deciding on your new signage.
Among these is, of course, whether you want to display your new signage indoors or outdoors. Both indoor and outdoor signs can be extremely effective at attracting the attention of consumers. Each one, however, has its unique benefits over the other. Learn more about each type of sign and the benefits it can offer in relation to your business goals.
Benefits of Indoor Signs
Made for use in window displays or other prominent places in your establishment, indoor signs can help you capture the attention of consumers inside or nearby your business. Indoor signs are best for driving foot traffic into your store if you’re located within a shopping center or along a smaller road. They can also be extremely effective at drawing customers toward a certain product or area within your store.
Many businesses use their indoor signs to advertise specials, highlight new products, or communicate messages to their consumers. Typically, indoor signs should be designed for the consumers who have already decided to visit your establishment. Once they approach your storefront or walk through your doors, you can grab their attention and increase your chances of making the sale.
Benefits of Outdoor Signs
While indoor signs are designed to appeal to consumers once they’ve gotten to your storefront, outdoor signs are designed to help pull new consumers in your direction in the first place. When designed, constructed, and displayed properly, outdoor signs can help capture the attention of consumers and convince them of your business’s value. A high-quality sign can help you drastically increase the amount of customers that walk through your door.
Outdoor signs can help you with brand consistency—showing the public who you are as a brand, what you do, and why you should get someone’s business. Outdoor LED signs can also help you with generating impulse business—by letting you advertise special deals, new products, or daily specials to the passing public. For an especially powerful visual impact, combine an LED message board with a plastic lighted sign. You’ll be able to establish your brand identity and communicate to the general public at the same time.
Custom Signs for Your Business
Both indoor and outdoor signs can help you drastically increase your business and customer base. Signs are the most cost-effective and effortless form of marketing and advertising available today. You’ll save time, effort, and money by investing in custom signage that will essentially work for you. Learn more about the different types of indoor and outdoor signs below.
Contact us to get a quote on a sign for your business! We’re happy to answer any questions you have about custom signage.