We followed up with Norris Center for the Perform Arts to see how their sign has impacted their business. They replaced their black and white marquee sign with full color LED one in January of this year.
“It’s great. Everybody loves it,” says Stacy Hennon Stone, assistant technical director. Adding, “We have people miss lights when they watch our sign.”
Not only are people noticing their business with the eye-catching LED sign, it is also creating business for the.
They recalled a customer who did an illegal U-turn, park, and get out to buy tickets because of the sign.
Their theater, located in Rolling Hills Estates, CA, has seen an increase in overall business since having the sign installed.
For more information or a quote for one of our signs, visit our wesite.
A sign is the face of a company. It signals to people that you are there and promotes your products or services. A good sign can create impulse buyers, help build your brand, and create word-of-mouth marketing. A bad sign can do just the opposite. Here are some tips you can use to decide whether or not you need new signage.
- Is your sign noticeable? There is a direct correlation between sign visibility and business. The more visible and readable your sign, the more likely people are to interact with your business. Placement, legibility, and your message are all something to look at.
- Is your sign obstructed? The worst thing short of not having a sign is having an obstructed sign. If your sign is even partly obstructed, customers won’t get the full message and will likely not do business with you.
- Are you making a good first impression? You don’t get a second chance to make a first impression. Your sign is representative of your business and lets customers see all your features and benefits. A properly designed sign can create top-of-the-mind awareness with consumers. In other words, when they think of a product or service that you carry, they think of your business first. The repetitive passing of an effective sign creates an instant visual association between the consumer’s need and your business.
- Are you appealing to impulse buyers? Impulse buyers make up a hefty portion of business for most businesses. You want your sign to urge them to come buy your product by it being associated with your sign.
- Is your message short and sweet? A heavily designed sign can be hard to understand and less likely to create business. If your sign has more than three lines of text on it, it is probably cluttered and hard to read. Simple is the way to go.
- Is your sign memorable? The more memorable the sign is, the more likely repeat customers will come back to your business. If they can remember your sign and where your business is located over the competition, you’ll get the business.
- Is your sign illuminated? During the day, you don’t need an illuminated sign. LED signs can create an added attraction, but daylight does the trick in making your sign visible. However, when the sun goes down, you likely need an illuminated sign or external light to keep your message visible. Illuminated signs are the best bet because they distribute light evenly through your sign, making it easier to see. They also don’t rely on sources of light that you may not be able to control.
- Is your sign closest to the viewer? Ever wonder why signs are posted as close to the road as possible? This is because signs closest to the customer are more likely to engage them. If your sign isn’t close to high traffic areas, it might be time to move it.
- Are you using colors correctly? Color is a great tool for grabbing attention. Certain colors also cause certain emotions that can help business. This is why fast food chains use red and yellow. They create a sense of urgency to get customers to buy fast food on impulse
For information of our products and services visit www.signtronix.com. Follow us on Twitter and Facebook.
Have you checked out our “Signtronix Signs of the Day” on our Facebook page?
We have many, many beautiful signs created in our factory that you just have to see! Here’s one example of many:
So go to www.facebook.com/signtronix and check out the awesome sign images. You can get a great idea of the types of designs we create for your own signs!
The Signtronix “Gathering of Tribes” contest has been completed and the Signtronix family gets to meet in grand style! Here are the details:
Gathering of Tribes
Tribal Pow Wow Gathering
Tuesday, August 26, 2014 – 6:00 pm
Tribal Pow Wow
Wednesday, August 27, 2014
8:30 am – 5:00 pm
Our world is spinning so fast some days that we don’t, or can’t, stop to isolate the remarkable people, places and things around us. Amidst the chaos and pressures of reality, we have developed roots from many different sources. These roots nourish our knowledge, our talents and even our success giving us the most brilliant of gifts… inspiration. Finding and recognizing these distinct influences truly allows us to be inspired.
A Goal is simply the destination, but inspiration is the rocket fuel that sends us on our way. What inspires you? Who inspires you?
Here’s an interesting article about signage choices by Korri Kezar of the Dallas Business Journal. In our own research we’ve found that sign design must be clean with images and little text in order to really capture the attention of the buying public.
Here’s the article:
If you’ve ever been on a long road trip, you probably know the relief a road sign can bring, promising snacks, bathrooms or much-needed fuel.
Maybe you’ve heard the song “Signs” by Five Man Electrical Band or seen the Mel Gibson movie by the same name. Or just maybe, you’ve heard comic Bill Engval tell an audience “here’s your sign.” Whatever your interaction, signage is a big part of how we identify places and people.
Many city planners adopt sign codes that are either written by other cities (and therefore don’t have any real bearing on their own city) or use very stringent rules simply because they thing signs are either an “eye sore” or will cause accidents and injury because they distract people. Quick the opposite is the cases with good signage. We must make that caveat because not all signs are created equal. I’m talking about a well designed and well built sign that is pleasing to the eye and visually stunning.
We’re passionate about helping small businesses grow and thrive. That’s why we make the best signs for small businesses across the United States. However, when we find other information that we believe will help small businesses owners grow their business – we’ll definitely pass it along!
Here is an article from Nicole Fallon, published in the Business News Daily, that has fantastic advice about marketing your small business:
“As your small business grows and evolves, you’ll probably find that some of your promotional tactics are no longer as effective as they once were. Your business — and the world around it — is changing all the time, and the occasional marketing makeover could be just what your brand needs to get back in the game.
Thank you to Genia Phillips of Dazzling Décor in Big Spring, TX. They shared their story about their Signtronix sign success with us and we would like to share it:
February 16, 2014
I would like to say thanks to Signtronix for my new sign. It’s beautiful! I just opened my new business this past December. I knew I needed a nice sign to advertise my business, but had no ideas on what I actually was looking for until I talked to Tyler at Signtronix. Continue reading
We recently found out we were made a member of the Signage Foundation’s Century Club. The Century Club was formed to recognize and honor the first 100 donors to the Signage Foundation. Century Club members play a leading role in helping the Signage Foundation:
- Identify and fund valuable academic research.
- Support industry internships for college and university planning students.
- Conduct national educational forums such as the National Signage Research & Education Conference (NSREC)
- Work with more than 200 colleges and universities to impact curriculum for business, marketing, engineering, architecture, design, art, advertising, and planning students.
We were one of the first companies to see the incredible value of the Signage Foundation years ago. All of the research that has been conducted by or because of the Signage Foundation is a direct help to the small businesses across the country. Too many times in our 50+ years we’ve seen towns and cities create restrictive sign codes without truly understanding the negative impacts these codes would create for not only the small businesses within their city limits, but the community itself.
Here is a quick description of the Signage Foundation in their own words:
Through research and education, the Signage Foundation, Inc. analyzes and communicates thesocietal benefits of on-premise signage. The Signage Foundation, Inc. (SFI) works to promote signage in the societal sense, educating the public about its social, economic and aesthetic value to the at-large society, emphasizing to users how to maximize their communication effectiveness. The Foundation focuses on bringing education to sign users and to those who interact with sign users, including advertising agencies, lenders, appraisers, attorneys, regulators, business form franchisers and small businesses.
SFI works to develop the most effective means possible to deliver information on the economic, social and communication value of on-premise signage to the end-using public and those who regulate it.